Why These Approaches Work

OutlineShare's writing approaches are based on decades of research in cognitive psychology and behavioral science.

Loewenstein's information gap theory (1994) shows that curiosity is triggered when we perceive a gap between what we know and what we want to know.

Green & Brock (2000) found that stories transport readers into a narrative world, reducing counter-arguing and increasing persuasion.

Mezirow's transformative learning theory (1991) shows that challenging existing beliefs creates openness to new perspectives.

Oyserman's identity-based motivation theory shows that people engage more deeply when content connects to their self-concept.

Zeigarnik (1927) discovered that incomplete tasks create mental tension, making unfinished stories more memorable than completed ones.

Diemand-Yauman et al. (2011) showed that slightly harder-to-process information leads to deeper processing and better retention.

Use these proven approaches to write content that resonates.

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